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Sector 02 · Deep Tech & AI

AI PR agency. Translating breakthrough research into market-defining stories.

Foundation models, generative AI, machine learning infrastructure, quantum computing, robotics, semiconductors, and the breakthrough research becoming product. We translate complex technical work into the language buyers, regulators, and the press can actually engage with, without dumbing it down.

Why Deep Tech PR Now

European deep tech is having its moment.

Mistral, DeepMind, Stability, Anthropic's London team, ASML, ARM, and the European labs and start-ups now defining the global AI conversation. Capital is flooding in. Press attention is at an all-time high. And the bar for technical credibility in coverage has never been higher.

We've worked with foundation-model start-ups, ML platform companies, quantum spinouts, and robotics scaleups. We know how to land a Wired profile, an FT op-ed, a Sifted feature, or a MIT Technology Review long-form piece, and how to tell which one your story actually wants.

Deep Tech & AI

Sub-categories We Cover

Specialist relationships across the deep tech stack.

Foundation Models Generative AI ML Infrastructure Machine Learning Quantum Computing Robotics Semiconductors Space Tech Synthetic Biology Edge AI Computer Vision Voice & Audio AI

Each sub-sector has its own technical press, its own analyst community, and its own framing conventions. Generalist tech PR doesn't work here. Specialist relationships and technical fluency do.

Our Approach

What's distinctive about deep tech PR with Beachhut.

Translation, not simplification

We work with technical founders to find the framings that are accurate AND accessible. We don't ask your team to dumb their work down. We do the translation work in the room with you.

Specialist tech journalist relationships

Wired, MIT Technology Review, The Register, Sifted, Stratechery-style analyst voices, and the foundation-model-specific reporters who actually shape category-level conversation.

Disclosure and IP-aware comms

Deep tech founders worry about disclosure too much, but they also worry about the wrong things. We help you draw the line between protect-this and share-this in a way that maximises press value.

Funding round to product launch

Series A through Series D. Spinout from research institution to commercial scale. We've supported deep tech companies through every transition that requires a different press posture.

Recent Deep Tech Work

Case studies in the sector.

All work
AI

AI Platform Launch

Simultaneous launch across 12 markets, #4 on TC Top 10
Enterprise SaaS

European Expansion

Six new markets, 200% SOV increase
Quantum

Quantum Spinout Launch

University spinout to FT-tier-1 Series A coverage

Recent Deep Tech Insights

From the blog.

View all
Deep Tech

How AI Companies Should Talk to Non-Technical Media

The gap between what your engineers say and what a journalist writes is where your story lives.
Deep Tech

Quantum, AI, and the Disclosure Problem

Why deep-tech founders worry about disclosure too much, and what to actually keep close.
Media Strategy

The Death of the Press Release (And What Replaced It)

In 2026, the press release is a formality. Here's what actually gets coverage.

Deep Tech PR FAQ

Common questions from deep tech founders.

What does an AI PR agency do?

An AI PR agency runs strategic communications for companies building artificial intelligence, machine learning, foundation models, and adjacent deep tech. The work translates technical breakthroughs into stories that buyers, investors, and policymakers can engage with, and places those stories in tier-1 publications like the Financial Times, TechCrunch, MIT Technology Review, and The Register.

What deep tech sub-sectors does Beachhut PR cover?

Foundation models and generative AI, machine learning infrastructure, quantum computing, robotics, semiconductors, space tech, synthetic biology, and the breakthrough research transitioning to commercial product.

How does Beachhut PR work with technical founders?

Many of our deep tech clients are founded by PhDs and engineers. Our role is to bridge the gap between what your team knows and what a generalist tech journalist needs to write a great story. We don't ask you to dumb things down. We translate.

Can Beachhut help with disclosure on technical research?

Yes. We routinely work with deep tech founders on what to disclose, when, and to whom, especially around competitive technical edge, IP, and pre-publication research.

Work With Us

Got a deep tech story to tell?

Foundation model launch, quantum spinout, robotics Series B, semiconductor announcement. Send us a note. We'll come back with an honest assessment of what's possible and how fast.

Let's chat