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Service 02 · Executive Positioning
Founders and CEOs are the most powerful brand asset most tech companies have, and the most underused. We turn your leadership team into recognised voices in the publications, podcasts, and conferences that move your buyers and investors.
What's Included
Who It's For
You know your founder is the most credible voice but they don't yet know what to say, or where, or how often. We define the narrative and the cadence.
Your competitors' CEOs are quoted everywhere. Yours isn't. The buyers and investors who decide your category have a mental model of the space that doesn't include you.
Series B, IPO, market entry, rebrand. The CEO needs to be visible and credible before the announcement, not invented for it.
Our Process
Define the story your CEO is best placed to tell, anchored to the company's category position.
Identify the publications, podcasts, conferences, and analyst voices that matter to your buyers.
Pitch, place, prep. Bylines, podcast bookings, conference invitations, LinkedIn cadence.
Quarterly review, fresh angles, escalating placements as the leader becomes a known voice.
Executive Positioning FAQ
What is executive positioning?
Executive positioning is the work of turning your CEO and senior leadership team into credible, recognised voices in your category. It includes bylined article placement, podcast and conference booking, LinkedIn strategy, analyst and influencer programmes, and the personal narrative development that makes all of those land.
Why does a tech CEO need executive positioning?
Founders and CEOs are the most powerful brand asset most tech companies have, and the most underused. A well-positioned CEO drives buyer trust, attracts senior hires, opens doors with investors, and shapes the press conversation about the category. Without positioning, that asset stays dormant.
What's the difference between executive positioning and personal branding?
Personal branding is consumer-flavoured and often vague. Executive positioning is B2B-specific: the goal is to be the credible voice on your category for the buyers, investors, and journalists who matter to your company, not to be famous.
Work With Us
Send us a note about your founder, your category, and what success looks like in 12 months. We'll come back with a recommendation.
Let's chat