Why Your Series B Announcement Needs a 6-Week PR Lead
Most founders call us 48 hours before the round closes. Here's why that's too late, and what a six-week build-up actually looks like in practice.
Niall McLoughlin · 8 March 2026 · 7 min read
How AI Companies Should Talk to Non-Technical Media
The gap between what your engineers say and what a journalist writes is where your story lives.
3 March 2026
The Death of the Press Release (And What Replaced It)
In 2026, the press release is a formality. Here's what actually gets coverage.
25 February 2026
The First Hour Decides Everything: A Crisis Comms Playbook
What our team actually does in the first 60 minutes of a tech crisis. Annotated with examples.
18 February 2026
Why TechCrunch Won't Cover Your Seed Round (And That's OK)
The honest tier-by-tier guide to what gets covered, what doesn't, and why it doesn't matter as much as you think.
10 February 2026
The Founder LinkedIn Playbook We Give Every CEO
Three formats, two cadences, one rule about what not to post. Used by 40+ tech CEOs.
2 February 2026
Embargoes: Why Most Tech Companies Get Them Wrong
An embargo isn't a polite request. Here's how to use them so journalists actually want to work with you.
26 January 2026
Quantum, AI, and the Disclosure Problem
Why deep-tech founders worry about disclosure too much, and what to actually keep close to your chest.
19 January 2026
How to Choose Between FT, TechCrunch, and Sifted for Your Series A
Three exclusives, three audiences, three completely different framings. A founder's decision guide.
12 January 2026
The European Tech Press Map We Send Every New Client
The 60 publications, podcasts, and analysts that actually move European tech buyers.
5 January 2026